GoTo Guitars was formed by Tony Owens and Steve Fairclough with the goal of offering quality instruments that were set up perfectly and supplied through reputable retailers who would offer the guitarist a first class back up service. Between the two of them there's over 50 years experience of the music trade and a further 30 years as professional, performing musicians so they understand the needs of musicians and how to deliver those needs to the marketplace. Steve has also been involved in the teaching of the guitar at both beginner and master class levels and every stage in between.

Go To Guitars understand the guitarist, how he or she wants the guitar to play and the right retail partner to supply the musician and care for him long after the sale has been completed.

Guitars that come into our warehouse are stored in a temperature and humidity controlled environment and are set up to an optimum performance level by out team of Luthiers prior to being delivered to the player. The luthier team oversee the setting up of every guitar that leaves GoTo regardless of price.

As a company it is our mission to supply you with the best instrument you can afford at the height of its playability. As our reputation at GoTo Guitars grows many new and innovative products are finding us a natural home here where guitarists seeking the tools to enhance their playing can come for inspiration.