About Alvarez



Go To Guitars has been an admirer of Alvarez Guitars for many years and wished to have Alvarez as the first product group for their fledgling company back in 2005. When original owners St Louis Music recovered the brand in 2010 we again made our move to win the UK distribution, this time successfully. We believe Alvarez has great products at very affordable prices together with the history and heritage to bring renewed success to this great brand.

Alvarez has been one of the leading acoustic guitar brands in the U.S.A. and around the world for over 45 years. Its image is synonymous with quality and value. Its instruments are known for their tone and feel. Some the most amazing artists over the last five decades have gravitated towards the brand and its guitars and for all of this Alvarez is truly grateful and proud. Over the years such musical luminaries as Sir Paul McCartney, Carlos Santana, Jerry Garcia & Bob Weir of Grateful Dead, Graham Nash & David Crosby of Crosby Stills & Nash, Johnny Cash & June Carter, Monte Montgomery, Ani Di franco, Carly Simon, INXS, Lauren Hill, Richie Blackmore, Dave Mason, Stevie Windwood, Bono and Warren Hayes to name but a few have trusted Alvarez to convey the sound and sentiments of their music to concert audiences and record producers alike.

The 2011-2012 Alvarez line is what we refer to as the "All-New Alvarez" which is quite a statement to make and one which we say whole heartedly, as this selection is really "all new" in many ways.

In our approach to this new range we simply went back to basics, back to pure acoustic guitar development and that starts with the raw materials and components we chose to use. We then looked at every way possible we could to improve on what we already had. We sourced better wood and more suitable materials; we got into the details and analysed them in order to give as much as we possibly could in respect of tone, player experience, feel, playability and cosmetics. We also analysed the market and went out to lead it. Over the past 18 months our team very naturally developed a clear and coherent vision - to produce [in relation to their cost] the best sounding instruments in the world. And this is just the beginning.

If you are thinking about buying a new acoustic guitar we urge you to try one from our new range.

 

All-New Regent Series from Alvarez

The Entry Level Acoustic Guitar Redefined.

We approach the design and development of all of our instruments in the same way, no matter if the guitar is an all-solid handmade Alvarez-Yairi or an entry-level instrument from our Regent Series. Every single detail is considered, every chance we have to make our guitars play, sound or look better is taken.

The compromises we have to make to produce less expensive instruments are made only when we're confident we've optimized the instrument in every single way we can for its price point - thus delivering true quality and value.

The result of this approach and commitment to our brand and its players is class-leading instruments which have been at the heart and soul of acoustic music for over forty years.

We're confident that we've optimized the instrument in every single way we can for its price point - thus delivering true quality and value.

Alvarez Regent Series Guitars from £155 Retail Price.